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Frost-burned broccoli florets are convenient and , but they’re also ugly and less healthy than a fresh, untainted bunch from the supermarket’s nicely displayed produce section… right?

Not exactly. Research shows frozen items often have higher levels of nutrients than fresh produce because the whole farm-to-grocery store trek is a huge detriment to the fresh stuff . Danesi, F., Bordoni, A. Research Center on Nutrition and Vitamins, Dept. of Biochemistry G. Moruzzi, Univ. of Bologna, Bologna, Italy. Journal of Food Science, 2008 Aug;73(6):H109-12. . Ninfali, P., Bacchiocca, M. Istituo di Chimica Biologica, G Fornaini Universita di Urbino, Urbino, Italy. Journal of Agricultural Food Chemistry, 2003 Apr 9;51(8):2222-6.. From the time a carrot is plucked from the ground to the very moment it reaches your dinner table, it may have lost of its original nutrient content.

The video does point out, however, that fresh produce may be a better choice when it comes straight from a backyard garden or a farmers’ market. Super-fresh veggies have time to ripen fully, they don’t sit around for days and days after picking, losing important vnutrients.

(For more deets on when to buy fresh or frozen, check out: Frozen Vs. Fresh? Which Vegetables Are Best?)

Photo by Caitlin Covington

Will you reconsider the frozen aisle for stocking up on produce? Let us know in the comment section below or tweet the author .