The length advertisers go to avoid showing (or even mentioning) blood in tampon commercials is laughable. You buy tampons (or pads) to absorb menstrual blood, not the bizarre blue liquid that's usually used to send the message: Yes, this product is really absorbent. That's why we're such fans of from Bodyform, a European sanitary pad company, and its message: "No blood should hold us back."

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