Frank Rasler, M.D., M.P.H., is president of Atlanta HealthCare Associates and has 30 years of emergency medicine patient care. Because so much illness and injury is preventable, he emphasizes the need to inspire a healthy lifestyle. He studied behavior modification and prevention at the Centers for Disease Control and Emory University. His other specialties include heart disease, stroke, blood coagulation, trauma, and legal consultation. As a motivational speaker, his "Near-Death Experience" technique for rapid behavior change was recently demonstrated in and TEDMED talks.